How to monetise your website effectively

The idea that if you build it, they will come, might have worked for Kevin Costner in the movie “Field of Dreams”, but it certainly does not hold true for Websites. Build a bad looking small-business site filled with poorly written text, and your potential customers will go away. Build one that is attractive, compelling and clever, but crucial design mistakes will still guarantee that few people will know that the site exists. Your website is like a digital business card, designers say, the first online look at your business that a customer gets. With luck, it will not be the last. A site must have addictive content. After all, content is the king, says Bill Gates. According to JakobNielsen, a Web site consultant and author of the book “Prioritizing web usability”, it is essential that a web page get your message quickly because visitors are a fickle bunch. Most people do not go beyond what is in front of their faces. Only 50% of the website visitors scroll down the screen to see what lies below the visible part on their PC monitor. “Users spend 30 seconds reviewing a home page. A business must encapsulate what they do in very few words. It is no wonder that the web pages must visually hit a visitor right between the eyes. If a site does not answer a user’s question about a business, than you have scored one for the competition. For example, the first thing customers visiting any restaurant’s Web site want to know is when it is open. But often that information is found only by digging through multiple pages. As a result, the site fails. It’s all about basics, effectively tell -who you are, what you do and how people can reach you Check the links to learn more to earn more